Loren Jacobs, Managing Partner, of Interim Marketing Management, has over 30 years of innovative marketing experience. In this time, he has honed exceptional skills in maximizing both short and long-term gains from marketing budgets. Loren specializes in "smart targeted marketing" leveraging marketing funds and ideas through strategy budget development and implementation in every facet of an organization. Plus, he focuses on energizing the team and creating exuberant customers through maximizing every internal and external communication "touch point."
Griswold Special Care, senior market focus for in home non-medical franchisor. Developed an online lead generation program, 130 franchise websites and web store for franchise support and financial plan saving significant expenses and provided direction to re-energize the 30 year old franchise organization.
Redesigned marketing and business positioning for ACA Holdings, a 10 state financial service retailer. Designed and introduced new products, new brand identity and comprehensive direct response marketing engine to improve with customer retention and new customer acquisition. Best 2 year results of the 10 year history of the retailer-top and bottom line.
Developed and implemented an integrated marketing/advertising strategy to open 90 new stores in 2 quarters for Office Depot that resulted in a 33% sales trend increase and saved significant marketing dollars.
Reengineered the marketing and advertising for Windjammer Barefoot Cruises a 60 year old Caribbean cruise line that yielded a 10% passenger increase and over 40% savings in the marketing budget.
Reenergized a home goods retailer,Corningware Correlle Revere, with lifestyle promotional elements in store, malls, promotional campaigns, and out of home and magazines with the highest response rates in the retailer’s history. Cost effective promotional programs saw steady increases in average in store purchase rates.
Loren started Interim Marketing Management, Inc. in June 2000 following a 3-year comprehensive re-branding program for 150 store regional chain, Tire Kingdom as their vice president of marketing and advertising. His insightful new campaign, which included television advertising, database marketing, public relations, store signage, uniforms, and print promotions, lowered the company's media costs by over 20%, but at the same time, achieved double digit sales increases at higher margins.
Prior to Tire Kingdom, Loren was vice president of marketing and advertising for JumboSports Inc., a 'big box' sporting goods chain in 85 markets. In the short time he was there, he researched and launched a complete repositioning of the chain including new name selection, logo, an internal and external signage package, uniforms, advertising and public relations.
In Virginia, Loren spent 13 years at NTW, Inc. heading up their marketing and advertising department. It was here that his marketing and negotiating skills more than doubled retail sales per store. His flare for creative process leadership led to the development of category leadership cited as best in class for cutting edge database marketing programs. Market segmentation and localized marketing programs led to extensive promotional activity including racing and hot air balloons as well as strong cross-promotion relations with partners such as AAA, Sprint, and American Express. Loren also created a customer satisfaction index program, which increased referrals and repeat business.
He got his start in advertising and marketing at Parker Advertising Agency in 1977. Here he successfully partnered with 20 b-to-b clients as an account executive and media director and production manager.
Loren graduated from Wilmington College, Ohio with a BA He has attended professional seminars including Database Marketing, Tom Peters, Stephen Covey, Retailing Smarter, and Advanced Executive Speaking. He has been a member of both the Retail Advertising and Marketing Association and the American Management Association ,a board member of Junior Achievement, Palm Beach County Marketing Committee of United Way. And involve in South Florida Interactive Marketing Association.